Effective: March 06, 2025
Est. Cost: 0 direct cost to government; indirect economic redirection estimated at 1.2 billion Canadian dollars
Impacted Jobs: 2500 - Gains in Canadian tourism and hospitality; minor boost in border retail
Description:
Prime Minister Justin Trudeau publicly encouraged Canadians to reconsider non-essential travel to the United States, citing concerns about growing trade tensions and potential hostility at the border. The statement led to a widespread informal boycott of U.S. travel and tourism spending by Canadian citizens.
As a public guidance campaign, this boycott leverages national sentiment to redirect economic flows without legislation. Its broad scope and voluntary nature reduce political risk, while the economic effect—especially on U.S. border economies— is sharp. Though hard to sustain long-term, it’s impactful during peak periods and bolsters domestic tourism.